Top 5 Trade Show Display Tips
Trade show displays can be a powerful advertising tool, but these shows are also an ultra
competitive playing field. Your display booth will be neck to neck with those of many
experienced and larger companies. Smaller companies with budgetary concerns can
easily become lost amongst elaborate and technologically proficient displays. So how can
one remain competitive in this sort of market? And how can one maximize a budget to
achieve the highest results?
Top 5 Trade Show Display Tips
Remember that in many cases, your trade show booth will offer a first impression of your
company to potential clients. This is why the design and presentation of your display
really matter. Keep the following principles in mind:
- Create a memorable and edgy design
- Keep your design simple to capitalize on memorability
- Ensure that your booth is staffed appropriately
- Never forget the importance of business memorabilia
- Focus on sophistication rather than distraction
A Design to Remember
Your company’s icon is extremely important. It should be cutting edge as well as
thematically definitive. It does not need to be a convoluted masterpiece that features
dozens of colors and concepts. Steve Jobs’ “Apple” icon has become an internationally
accepted representation of a multi-billion dollar company, as is the famous Nike
“Swoosh”.
If your trade show booth graphics are high quality, you can highlight your simple icon
and turn it into a truly memorable experience for your clients.
The Vital Importance of Memorabilia
Clients often need time to mull things over, and so your company’s memorabilia serves
as a helpful reminder of the superiority of your product. Make sure your trade show
display offers plenty of take home memorabilia in the form of:
- Ballpoint pens
- Refrigerator magnets
- Key chains
- Brochures
- Business cards
Even if you prefer to avoid more costly giveaway investments, make sure that your
business cards and brochures are printed on high quality materials and fully feature your
thoughtfully designed company emblem.
Sophistication vs. Distraction
Unless you are one of the fortunate corporate giants who can afford the very best in trade
show displays, budget will be a major concern for your trade show booth. You want to
make sure that your display is noticeable, but be aware that the costs of technologically
state of the art features can easily add up.
However, you can create a trade show display that is competitive without becoming a
major light festival. Make minimal use of expensive lighting and computer features,
but do be sure to maximize your wall and floor space. Keep your images large and eye
catching, and place your more expensive display pieces strategically.
The Final Factor: Personality
Never underestimate the importance of reliable and charming staffers. They may not
strike the eye as will the initial visual impression of your booth, but they can provide a
tremendous amount of lingering effects. Staffers who have been trained to effectively
communicate the message of your company while answering questions fully and
positively are the ticket to a lasting impression. Under such circumstances, smaller
companies that feature an outstanding product can gain a serious edge over their
competitors.